Steve Koerber's Old Blog

Remuera's house sold name since 1998 – 021864166

Posts Tagged ‘Market Share’

In Remuera people trust Barfoot & Thompson

Posted by Steve Koerber on June 3, 2009

BT Horiz lg logoAt Barfoot & Thompson we don’t often shout from the rooftops about our successes.  We just get on with doing the business we’ve been doing for over 80 years.  Whenever you see company Director Peter Thompson quoted in the media you’ll notice a conscious effort to report fact-based data and market commentary.  Check out our newest website www.factsinrealestate.co.nz for more information.

Speaking of facts, Barfoot & Thompson’s dominance of the Remuera market continues unabated.  Our research of actual sales shows an approximate 50% market share of all residential sales during 2008.  To demonstrate that was no fluke, B&Ts market share since January 2009 has remain ed firmly around the 50% level. 

As a consumer you have choice.  Luckily, in Remuera, this means you can choose to deal with a real estate company that consistently controls half the market.

Especially in Remuera, people trust Barfoot & Thompson.

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Barfoot & Thompson’s Auckland market share now 39%

Posted by Steve Koerber on August 14, 2008

It’s official – As of August 2008 Barfoot & Thompson’s Auckland market share has rocketed to 39%.  That means we sell almost 1 in every 2 homes. 

I don’t know of any other City (population 1mil plus) in the world that can boast such a successful real estate company.  If you know of a City with a similar company, please let me know!

Someone asked me today “why has Barfoot’s market share risen so rapidly during this market down turn?” 

The reason, I believe, is that property owners instinctively gravitate to a company they know is more likely to get them sold.  Solid systems, non-franchised family owned, experienced people, a stable employment environment, competitive fees and a rock solid 85 year reputation are some of the other compelling reasons I can think of.

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How important is market share in real estate?

Posted by Steve Koerber on March 15, 2008

Imagine Auckland with just one real estate company.  Every agent could take every buyer to every house for sale.  Imagine your home on the market with this company.  Would all (or most) buyers see your home?  Yes.

In Remuera, because of a significant market share that varies between  40 – 50%, Barfoot & Thompson is the next best thing to the ficticious company I’ve just described.  That’s how important market share is!

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