Steve Koerber's Old Blog

Remuera's house sold name since 1998 – 021864166

The cutting edge of real estate in NZ

Posted by Steve Koerber on September 2, 2010

Today I attended the inaugural Future of Real Estate Conference in Auckland hosted by Alistair Helm of www.realestate.co.nz

The whole experience was fantastic and the quality of information shared by speakers and participants was truly outstanding.  I came away thinking that I was lucky to be a part of something that I know will grow much bigger in years to come.  I hope to be an integral participant in future conferences.

I thought about writing a big blog post here to cover evertyhing I learnt but one thing I learnt is that posts should be kept short if possible.  So here are some insights and sites recommended and discussed by the various speakers as follows:

Joel Burslem – Joel flew in from the USA.  He is a blogger, respected expert in the real estate field and an integral member of the 1000 Watt Consulting.  The following is a just a small sample of the sites (most are only available in USA for now) he suggested could help if you want to turbo charge your online presence:

www.siri.com,  www.peep.ly, www.rapportive.com, www.sortfolio.com, www.flavors.me, www.cloudcma.com, www.pandora.com, www.1000wattconsulting.com.

I discovered that Nicholas O’Flaherty and myself live in the same neighbourhood.  Nicholas consults to www.realestate.co.nz and runs the team at www.bulletpr.co.nz and also shared his involvement with the Auckland social media club that meets the first Tuesday of every month.  I was salivating at Nicholas’ menu of online journalist contacts and I’m going to investigate the PR side of promoting Remuera and my knowledge of the area and happenings.  One of Nicholas’ takeaways for me was that I should put more focus on becoming the ‘go to’ person for anything ‘Remuera’.  Nicholas introduced the audience to social network icons Ben Gracewood, Luke Appleby, Radio Wammo and local wine shop owner Jayson Bryant.  Other suggestions were www.klout.com and www.socialmention.com plus sage advice to use Google Analytics to enhance your website’s performance and effectiveness.

Charles Coxhead is one of NZ’s foremost experts on SEO (search engine optimisation) and SEM (search engine management).  Together with Nigel Varcoe he runs www.clikki.co.nz and is very knowledgable in all things Google.  He talked about the importance of links and google juice.  I now know that (unlike most platforms) Twitter stops Google juice with a condom to prevent mass spamming – sounds messy doesn’t it!  Check Google Places, Google Base, Google Social Search, Googleme, and so much more!

To be continued…….

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3 Responses to “The cutting edge of real estate in NZ”

  1. Sounds like it was a fantastic event Steve.

    I’m heading to Melbourne to see Joel Burslem, Simon Baker, Peter Noble & Adam Penberthy on Tuesday at the REIV Innovative Marketing Conference http://reiv.com.au/home/inside.asp?ID=1314&nav1=918&nav2=1314

    We should compare notes.

    Regards Greg

    PS: Happy birthday for today. Cheers 🙂

  2. Steve,

    It was great to meet you. I had a fantastic time in New Zealand and the FoRENZ conference was excellent.

    Glad you liked the presentation. Looking forward to seeing how you pull this all off! 🙂

    cheers
    joel

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