Steve Koerber's Old Blog

Remuera's house sold name since 1998 – 021864166

Steve’s Top 5 Selling Tips

Posted by Steve Koerber on January 10, 2009

In order of importance:

1.  Select the right agent.  Any agent can list your home, but few can sell it with a minimum of fuss and a level of expertise that matches the fee they charge.  Trust, negotiation skills, ability to listen and local knowledge are more important than most vendors realise.

2.  Get the price right from day one.  Match your circumstances and your home to the correct method of sale and you’ll win every time.  If your car is worth $20,000, would you advertise it at $35,000?

3.  Get the presentation right.  First impressions can make or break a sale.  Homes with major negatives will sell if a buyer feels good once they’ve been inside.

4.  Get the marketing right.  You can’t sell a secret.  Great photography, a guided video tour, upgraded internet listings, large print ads, an eye-catching sign, a great heading, tempting copy…or a buyer your agent met yesterday at another listing?  Appropriate marketing doesn’t cost, it pays!

5.  Tap into a large pool of buyers.  If marketing doesn’t find your buyer, a large network of agents and buyers probably will.  Boutique agencies rely heavily on marketing.  A major player like Barfoot & Thompson will always recommend marketing – then add value with the largest buyer/agent network in Auckland.


One Response to “Steve’s Top 5 Selling Tips”

  1. Julia Wood said

    Hello Steve,
    You are obviously a mover and shaker extraordinaire, congratulations. However am baffled by my inability to access the blog as was hoping to be amongst the lucky five to get there first and win a bottle – cést la vie!
    Regards and all the best for 2009.

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