Over the past year I’ve actively boosted my referral network of real estate salespeople and managers. I regularly keep in touch with past and potential clients via a personalised monthly letter. So at the beginning of 2007 I thought “why not keep in touch with staff in my own company” as well. So I hand picked 200 plus Barfoot & Thompson staff, plus others from overseas and throughout NZ regional centres.
The next question was “what do I write to them about”? So I decided to offer them insights into how I work and share ideas that have worked for me. The response to my monthly letters has been overwhelming.
The moral of the story? I actually didn’t expect to get anything back from this activity, but the reality is that a growing number of my colleagues refer opportunities to me and share my enthusiasm for sharing knowledge.
The unconditional sharing of knowledge is a powerful business tool that shouldn’t be underestimated. And business just keeps getting better and better.
